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Brand

The Nekuda identity in one place: marks, wordmark, color, type, the dot rules, the concept sheets, and every piece of collateral. One dot runs the show.

The wordmark

Nekuda wordmark, ink with cyan period
Primary
Ink, cyan period. Use when the wordmark is the screen's one cyan moment.
PNG
Nekuda wordmark, all ink
Ink
All-ink fallback — when cyan is spent elsewhere on the screen (the accent budget).
PNG
Nekuda wordmark reversed on ink
Reversed
Paper on ink, period in #7cb8ed. Dark panels and video end cards.
PNG

Spec: Schibsted Grotesk 800, tracking −0.035em; the period is 0.25em diameter, 0.09em gap, tangent on the baseline. Below 24px of width, drop the wordmark — the dot alone is the mark.

The mark

Nekuda mark: ink tile, cyan dot lower right
Tile
Favicon, app icons. The dot sits lower-right — where a period lives.
SVG
Nekuda avatar mark
Avatar
Social profiles. Same geometry on a circle.
SVG
Nekuda mark, paper variant
Paper tile
For dark surroundings where the ink tile would vanish.
SVG

Color

Paper
#F7F9FA
Ink
#0B141D
The Point
#1272C8
Point on dark
#7CB8ED
Secondary
#45596A
Muted
#5D7182
Gray dot
#8496A4
Hairline
#E4EBEF

Type

Schibsted GroteskDISPLAY · 700/800 · TRACKING −0.03 TO −0.045EM
Instrument SansBODY · 400/500/600
Spline Sans MonoLABELS · DATA · EYEBROWS · LETTERSPACED

All three on Google Fonts. Keep font-feature-settings: normal on Schibsted display type (tnum widens the period).

The dot rules

Gray, many — friction: the points where work stops. Scattered, irregular, never touching, never connected.
Ink, one or few — proof: the point a number makes. Heavy, structural, may be cropped by the frame.
Cyan, exactly one per screen — purpose: the point. Whole, never cropped, never outlined. It arrives last and it is earned.
✕
Never: connected node-graphs, gradients, glows, orbits, bounce physics. When a layout feels unfinished, remove something.

Concept sheets (the source designs)

The Point — master concept
Core rules, five compositions, the philosophy
OPEN →
Line & Dot System
The knot resolves, stopped short, quiet arrival — hero art vocabulary
OPEN →
Convergence Art
Many points become one — abstract pieces and backgrounds
OPEN →
Full Stop
The giant period — editorial compositions
OPEN →
Micro Layer
The dot at every size: periods, markers, dividers, UI, the mark family
OPEN →
Motion Identity
How the dot moves: easing, rituals, the metronome
OPEN →

Collateral

Intro film — 90 seconds
The Nekuda story: the stops, the fix, the point
WATCH →
Company deck
Who we are, the system, the math — for circulating internally
PDF
Case study
A full client story, names withheld
PDF
Savings Audit — one-pager
Short visual version
PAGE → · PDF
Savings Audit — extended
Deliverables, engagement model, FAQ
PAGE → · PDF
Social share image
1200×630, used on link previews
OPEN →
The blog
Published writing, dot-styled
OPEN →